Wednesday, 20 June 2012


We are super duper excited to let y'all know we'll be taking part in Chictopias 'Turn up the Heat' summer sale campaign which launches today! 

We really are spoiling you ladies! BOAW will be adding five amazing vintage pieces to the summer sale all at 20% OFF over the next 2 weeks! Girls if you haven't started prepping for your summer holiday wardrobe this is your opportunity to nab some bad-ass vintage at a niffty reduced price!

There are more treats for you instore but for now these are the first five lovelys available in our Chictopia shop at 20% OFF! 

Wednesday, 30 May 2012

THAT GYPSY GAL.....WE ARE LIVE!! - Our debute summer collection of exquisite hand-picked vintage, peppered with a selection of kick ass-modern dresses and accessories. Targeting the modern bohiemian, a fiesty girl who spends her summer frolicing in country fields in the sumshine with friends, looking bad-ass whilst getting down to her favorite bands! We've got your festival wardrobe sorted girls have no fear BOAWs opened her virtual wardrobe doors to you to pick the very best bits from for yourself all at 20% less than on our ASOS MARKETPLACE STORE!
Below are the greatest hits frm the debute collection...That Gypsy Girl.

We are so excited at the start of this new project and venture girlies! Thank you all for your ongoing support! We'd love you're feedback on the site too. There are still lots of changes/improvements to be made to the general look of the site but for now et voila...

Thursday, 10 May 2012


She has style, she has grace, Kamara Harding gives good face!
Its a bit ironic that we are only just doing a model piece for Kamara, our main BOAW girl. We have been working together for the best part of a year and we're still going strong. Juggling a career in transcribing as well as catwalk and hair and beauty modelling, Kamara still finds time to fit in regular and impromptu BOAW shoots when we need her in between jetting off to Cannes or Barcelona!
Always up for a bit of a giggle, she's playful yet classy, one of our all time fave BOAW girls!

Wednesday, 9 May 2012

Sun Worshipper!

Last monday we took advantage of the sneaky bit of sunshine and decided to pull together an impromptu story with BOAW girl Kamara. We based ourselves by the studio and shot in and around Broadway Market the whole day! 
Starting off in London Fields play park, we got playful and captured some fun on the swings and monkey bars in a few sporty outfits, we paraded down broadway market stopping off at a couple of cafes as well as the grocers and laundrette, snapping Kamara in a few amazing day dresses and we then finished at the canal with a few pastel looks and summer accessories whilst munching cones of fish and chips. It was a fun day indeed! 

Indian Cotton Summer Dress

Silk Ruffle Hem Mini Dress

We'll be posting the full shoot up soon but for now here are a few looks which are all currently up for grabs in our ASOS Marketplace boutique. OH and don't forget to follow the marketplace boutique for instant stock updates, offers and discounts!! 

Tuesday, 1 May 2012


We know how much we love having a sneak peek behind the scenes of fashion shoots of our favourite brands, admiring the fashion just as much as the models showing them off. Considering this we decided we'd give the lovely gals that play dress up with us a proper introduction to you BOAW fans! 

Starting with Nicolette Iles our fabulous bleach blonde model for our 90s inspired Look-book shoot 'Give Me Shelter'. The 17 year old, budding fashion photographer who you'll definitely be seeing a lot more of in the future was a natural on the shoot! A true 90s kid by birth and heart! We heart you Nicolette!

You can check out some of Nicolettes great talent at her websiteFlickr, and blog!


Hey Guys,

So you had a flavour of what our next shoot would be all about and after a long wait, here it finally is.
We had a great day shooting at the photographer Cochi's house where we set up in the kitchen and transformed the place into a Bird on a Wire dressing room, with make-up being done by Maddy Fearn in one corner and set design happening in the other.
The day started with beautiful sunshine which got us all excited and the rain held off so we could grab some moments in the sun with lovely outcomes of all three girls.
We had the amazing models, Nicolette, Kamara and Sophie splashing in the bath tub, eating jammy dodgers, jumping on the bed and skipping over puddles. Got some gorgeous shots inside and outside, avoiding the rain and using it in our favour.
The mood we have portrayed for our lookbook is girlfriends hanging out on a typical British day, having fun come rain or shine. The natural lighting we got coming through the windows has added a nice warm, romantic element.

So here is what you've all been waiting for, don't forget to vote.

Oh, and we had fun playing around with i-photo and made a montage for Youtube.

Plus some more which we wanted to show you, equally as beautiful but didn't make it into the final edit.

Wednesday, 25 April 2012


Taking queue from the queen of get-away girl style- Alabama, played by Patricia Arquette in one of the best action-romance flicks ever made! If you haven't seen this Quentin Tarrentino cult hit stream it this evening and thank us later.

In short, the story follows comic book nerd Clarence (Christian Slater!), who meets hooker with a heart of gold Alabama (Patricia Arquette) and they fall madly in love while getting caught up in some major Bonnie and Clyde-style drama. After Clarence kills her pimp, played by Gary Oldman in white people dreads, they embark on a road trip to LA with a suitcase of stolen cocaine. Soon after, the star-crossed lovers are chased by both the feds and the mob, but are so hot for each other they basically remain in make-out mode in between all the gunshot fire! 

Our True Romance Shoot was Inspired by Alabama's kick-ass fearless attitude to style! Pairing gold Elvis shades and pink leopard print skinnies can only be pulled off by this style queen!

Heres BOAW's take on True Romance